Lior Lev Sercarz - Net Results Marketing

Lior Lev Sercarz

Lior Lev Sercarz

Spice Master

Lior Lev Sercarz is the chef, spice blender and owner of La Boîte, a spice shop in New York City. Lior’s passion for cooking and world cuisines developed during a trip to South America. As his interest in cooking evolved, he decided to enroll in culinary school at the acclaimed Institut Paul Bocuse in Lyon, France. Since the beginning of his career, Lior has worked closely with chefs from around the world, developing custom blends for them and for other customers with all levels of cooking experience.

Lior’s career highlights include:

  • In 2002, brought his newfound understanding of spice blending with him to New York, where he had the honor of working with chef Daniel Boulud as a sous chef and catering chef at his flagship restaurant, Daniel
  • In 2006, left Daniel to start La Boîte, launching the company by making and selling a line of French biscuits as well as experimenting with the use of spices
  • In 2011, after working more with spices, opened La Boîte Biscuits & Spices, an art gallery and spice shop in New York City’s Hell’s Kitchen
  • In 2012, produced a cookbook entitled The Art of Blending, which features 41 blends along with recipes and cooking tips provided by renowned chefs and culinary minds including Gail Simmons, Daniel Boulud, Eric Ripert and Apollonia Poilâne
  • In 2016, published his second book, The Spice Companion, which is a distillation of his 30 years of experience
  • In 2019, published his latest book, Mastering Spice, which details for the reader how to master flavor in 250 inspiring recipes

Lior and La Boîte have been featured in publications including:

  • The New York Times
  • Vogue
  • In Style Magazine
  • Every Day with Rachel Ray
  • Food & Wine Magazine
  • SAVEUR 100

    Available for:

    • Private Events
    • Demos
    • Recipe Development