Mylan WTT Smash Hits - Net Results Marketing

Mylan WTT Smash Hits

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Mylan WTT Smash Hits is an All-star charity tennis event co-hosted annually by Billie Jean King and Sir Elton John.

The event benefits Elton John AIDS Foundation and a local AIDS charity in each market it visits and has featured players such as Andy Roddick, Venus Williams, Andre Agassi, Stefanie Graf, Martina Navratilova and many others over the years. Each tennis match is preceded by a Live Auction featuring all of the players along with Billie Jean and Elton auctioning off amazing prizes to raise additional funds for the charities.


Smash Hits 2013

Net Results Marketing once again managed Mylan WTT Smash Hits, moving the event to Orlando and managing all aspects of ticket and sponsorship sales, advertising and marketing, and event operations and logistics in conjunction with World TeamTennis.

The Results

Mylan WTT Smash Hits 2013 raised over $700,000 net to Elton John AIDS Foundation.


Smash Hits 2012

After Net Results Marketing secured a Title Sponsor for Smash Hits, World Team Tennis hired Net Results Marketing in an expanded role to supervise the whole event in Pittsburgh.

The Results

Mylan WTT Smash Hits raised over $1 million net to Elton John AIDS Foundation, a record in the 20th anniversary year of the event.


Smash Hits 2010

World Team Tennis hired Net Results Marketing to act as the local promoter for the event, with responsibilities including sponsorship sales, group ticket sales, local marketing efforts and working with the event director on all other aspects of running and promoting the event.

The Results

Smash Hits was completely sold-out, raising over $500,000 for the AIDS charities, and bringing the 18-year total in money raised to over $10 million. The pre-match reception and live auction raised over $250,000.