New York Power - Net Results Marketing

New York Power

  • The New York Power was one of eight founding teams in the WUSA, the world’s premier professional women’s soccer league
  • In a competitive marketplace, the Power was looking to establish itself as an attractive sponsorship option to New York area companies and to leverage those sponsors to increase awareness about the team
  • Net Results was hired as exclusive sponsorship agency for the New York Power and remained its agency for all three years of the league’s existence

Results

  • The New York Power was the top team in sponsorship sales for all three years of the league’s existence, by a 50% margin over the second best team in terms of sales
  • Net Results created new sponsorship inventory that was adopted by several other teams in order to sell sponsorship in categories such as automotive, retail, and cellular featuring exclusive on-site branding opportunities and in-store promotions at retailers designed to drive traffic to the games