Women's Sports Legends - Net Results Marketing

Women’s Sports Legends

  • Women’s Sports Legends was founded by a group of legendary tennis champions including Billie Jean King, Martina Navratilova, and Chris Evert to create opportunities for themselves in their post-playing careers
  • Without a clear business plan, the company did only about $50,000 in business during its first year of existence
  • Net Results was hired as exclusive marketing agency to create a business plan and grow the business

Results

  • Net Results aggressively pursued opportunities for the legendary shareholders of the company including exhibitions, endorsements, and corporate outings
  • Net Results created a Sports Legends Speakers Bureau featuring famous athletes from other sports in order to leverage the tennis legends’ relationships and create new revenue streams
  • Net Results created a web site with information on the Legends and opportunities for fans to buy merchandise
  • Sales grew to $1 million within two years