Lunar New Year - Net Results Marketing

Lunar New Year

Lunar New Year Private Dining Event

Project:

  • Create a private dining event in Los Angeles that directly connects to the Asian-American clientele of a top financial services company
  • Net Results Marketing was hired to produce the event and proposed a dining event that would celebrate the Lunar New Year in January 2020

Results:

  • Net Results Marketing secured Redbird LA in downtown Los Angeles to host the event
  • Net Results Marketing engaged Chefs Erling Wu-Bower and Olivia Wu, a mother-son duo with a strong history of celebrating Lunar New Year through food, to create the menu and cook an authentic 4-course meal – their first time cooking together professionally
  • Chefs Wu-Bower and Wu introduced each course, providing guests with a personal connection to the “why” around each menu item
  • Net Results Marketing worked with a design team to transform a private room at the restaurant into a space that truly connected the guests to the theme of Lunar New Year
  • RSVP’d attendance was at capacity