New York Power - Net Results Marketing

The New York Power was one of eight founding teams in the WUSA, the world’s premier professional women’s soccer league
In a competitive marketplace, the Power was looking to establish itself as an attractive sponsorship option to New York area companies and to leverage those sponsors to increase awareness about the team
Net Results was hired as exclusive sponsorship agency for the New York Power and remained its agency for all three years of the league’s existence

The New York Power was the top team in sponsorship sales for all three years of the league’s existence, by a 50% margin over the second best team in terms of sales
Net Results created new sponsorship inventory that was adopted by several other teams in order to sell sponsorship in categories such as automotive, retail, and cellular featuring exclusive on-site branding opportunities and in-store promotions at retailers designed to drive traffic to the games