NEW YORK, Jun 06, 2012 (BUSINESS WIRE) — The Intrepid Sea, Air & Space Museum today announced that Time Warner Cable has been named an official sponsor of Space Shuttle Enterprise’s 2012 arrival into New York City and of its Space Shuttle Pavilion home currently being built on top of the museum’s flight deck. Today’s sponsorship announcement coincides with the Enterprise’s current voyage via a pulled barge from JFK International Airport to the Intrepid. The Enterprise is being hoisted onto the flight deck today and will be open to the public within the Space Shuttle Pavilion beginning July 19.
Additionally, Time Warner Cable becomes a sponsor of the Intrepid Museum, which in return has been named a signature partner in New York City for Time Warner Cable’s Connect a Million Minds (CAMM) program. CAMM is an initiative that inspires students to acquire skills in science, technology, engineering and math to become the problem solvers of tomorrow and help America successfully compete in a global economy. Similarly, the Intrepid Sea, Air & Space Museum’s own education program reaches thousands of New York school children each year, including through its fully developed STEM program.
“We welcome Time Warner Cable to the Intrepid Museum’s family,” said Susan Marenoff-Zausner, President of the Intrepid Sea, Air & Space Museum. “They are joining us at an incredibly exciting time in our history. We are especially pleased to work with them on the ‘Connect a Million Minds’ STEM initiative, since education is a vital part of our mission – as it is theirs.”
Glenn Britt, Chairman and CEO of Time Warner Cable, commented, “Time Warner Cable is honored to sponsor the historical journey of the Enterprise to its new home on the USS Intrepid. The American space program has led to some of the most exciting innovations of our time. This is a wonderful opportunity for us to show our continued commitment to inspiring the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM). It is our hope that exposing today’s youth to a great example of STEM in action–in this case, the Enterprise–will serve as a catalyst for great innovations to come from our future leaders.”
The sponsorship will bring a significant number of benefits to both Time Warner Cable and the Intrepid Museum. Time Warner Cable will be included on the Intrepid’s marketing and advertising materials that promote the Space Shuttle Enterprise exhibit, while Time Warner Cable will promote the shuttle on television advertising, direct mail and social media. Beginning in early July, Time Warner Cable customers will have access to exclusive footage of the Enterprise’s journey to the Intrepid by tuning to Local On Demand (Channel 1110).
Customers also will be provided with free and discounted access to the Intrepid through customer appreciation events, which will be announced this fall and in 2013. The company also plans to utilize the Intrepid as a venue to host premiers of upcoming cable television series for its customers.
The Intrepid also serves as a location for community volunteer activities of Time Warner Cable’s VetNet program, which is comprised of employees who are military veterans or active reservists.
“We are very proud to sponsor the Enterprise’s arrival and home aboard the Intrepid, which makes this terrific museum an even better place to visit and learn about the importance of science and technology,” said John Quigley, Regional Vice President of Operations for Time Warner Cable in NYC. “Our valued customers, through our Enjoy Better campaign, will reap the benefits of this sponsorship through customer appreciation days and access to exclusive screening events. We also look forward to the Intrepid being the location for many of our employee volunteer and community relations programs, such as CAMM activities and events run by our VetNet group.”
Time Warner Cable’s New York City footprint serves over 1.3 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.
Soon to be the home of the Space Shuttle Enterprise, the Intrepid Sea, Air & Space Museum complex includes the 900-foot-long aircraft carrier ‘Intrepid’ with seven full decks and four theme halls; the guided missile submarine Growler; and an extensive collection of 27 aircraft including the A-12 Blackbird, the fastest plane in the world, and the British Airways Concorde, the fastest commercial aircraft in the world. Guests can experience areas of the ship including the Flight Deck, Hangar Deck, fo’c’sle (commonly known as the anchor chain room), new multimedia presentations and exhibit collections, interactive educational stations and a state-of-the-art public pier.
Guests to the Intrepid Sea, Air & Space Museum also can experience the 12,240 square-foot interactive Exploreum — which contains a variety of hands-on exhibits — that teaches guests about the different properties of the sea, air, space and living at sea as each relates to the ship Intrepid. In the Exploreum, guests can experience a flight simulator, transmit messages using Morse code, sit on the bunk of a crewmember, learn how the Intrepid turned salt water into fresh water and perform various tasks while wearing space gloves.
Time Warner Cable Inc. TWC -0.24% is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com , www.twcbc.com , www.navisite.com , and www.twcmedia.com.
Net Results Marketing negotiated the deal with Time Warner Cable on behalf of the Intrepid