First Ever Signature Sponsor of Sports & Fitness Programs - Net Results Marketing

First Ever Signature Sponsor of Sports & Fitness Programs

NYC: August 5, 2011: City Parks Foundation today announces the first ever City Parks Foundation Sports & Fitness Programs Signature sponsor, North Shore-LIJ Health System. North Shore–LIJ will provide funding over two years to City Parks Foundation’s free sports and fitness programs, including: CityParks Tennis presented by Chase; CityParks Track & Field; CityParks Golf presented by the Rene Lacoste Foundation; CityParks Seniors Fitness; and the youth fitness program Get Up & Go.

These unique park-based programs offer expert instruction to over 15,000 New York youth and seniors at over 60 locations citywide, including Manhattan, Queens, Brooklyn and Staten Island, where North Shore-LIJ offers home care and a range of outpatient and specialty services. In addition, North Shore-LIJ operates Lenox Hill Hospital in Manhattan, Staten Island University Hospital, and LIJ Medical Center, Cohen Children’s Medical Center (CCMC) of New York, Zucker Hillside Hospital and Forest Hills Hospital, all in Queens.

“As the region’s largest healthcare provider, North Shore-LIJ is expanding its reach into the communities we serve throughout the New York metropolitan area and working with progressive organizations like the City Parks Foundation to promote health and wellness activities,” said Michael J. Dowling, president and chief executive officer of the North Shore-LIJ Health System. “This is a great partnership that benefits thousands of young people and seniors citywide by keeping them active, fit and engaged in fun, rewarding activities that enrich their bodies and minds.”

All of City Parks Foundation’s sports and fitness programs address the needs of the whole person—physical, cognitive, emotional and social—in a supervised, structured and supportive environment. Participants develop healthy habits, the love of an active lifestyle, and vital life skills such as self-confidence, leadership and dedication to a task. North Shore–LIJ’s support will help to support and expand these initiatives by offering health and fitness professionals to offer workshops and provide tips and information to our participants.

“We are thrilled to partner with the North Shore-LIJ to increase the quality and expand the reach of our sports and fitness programs,” said City Parks Foundation Sports Director Mike Silverman. “Our programs offer New Yorkers of all ages and backgrounds a chance not only learn and develop skills, but to learn sportsmanship, patience and other skills that will help them to lead more healthy lives.”

About North Shore-LIJ Health System

The nation’s second-largest, non-profit, secular healthcare system, North Shore-LIJ delivers world-class clinical care throughout the New York metropolitan area, pioneering research at The Feinstein Institute for Medical Research and a visionary approach to medical education, highlighted by the Hofstra North Shore-LIJ School of Medicine. The winner of the National Quality Forum’s 2010 National Quality Healthcare Award, North Shore-LIJ cares for people at every stage of life at 15 hospitals, long-term care facilities and more than 200 ambulatory care centers throughout the region. North Shore-LIJ’s owned hospitals and long-term care facilities house about 5,600 beds, employ more than 10,000 nurses and have affiliations with more than 9,000 physicians. Its workforce of about 43,000 is the largest on Long Island and the ninth-largest in New York City. For more information, go to

City Parks Foundation (CPF) is the only independent, nonprofit organization to offer park programs throughout the five boroughs of New York City. We work in over 750 parks citywide, presenting a broad range of free arts, sports, and education programs, and empowering citizens to support their parks on a local level. Our programs and community building initiatives reach more than 600,000 people each year, contributing to the revitalization of neighborhoods throughout New York City.

Net Results Marketing negotiated the deal with North Shore-LIJ on behalf of City Parks Foundation

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